One of your responsibilities is to manage and market a brand. But this time, it’s slightly different.
Instead of helping another company stand out from the crowd, you’ll need to make yourself stand out first. So, like catching a prospective customer’s attention, the aim with marketing resumes is to catch your hiring manager’s attention and show that you’re the best person to hire.
For you to achieve that, it’s key to present your professional background as best as possible on your application.
In this article, we’ve brought together 16 ATS marketing resume examples and pointed out underneath each sample why it works. We’ve helped users land a new career opportunity at competitive companies such as Facebook, HubSpot, and Spotify.
“The entire experience is focused on the user, and it helped me craft the resume that ultimately landed me 5+ interviews, a few offers, and one full-time job!” - Ryann, hired at GuideCX.
If you want to get straight into the resume writing process or haven’t started yet, try using Rezi’s resume builder. It’s free to sign up and your chances of landing an interview is more than 50%!
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What Should I Put On My Resume For Marketing?
The hiring managers will be looking out for things that prove you’re capable of the job. Here are a few examples of what you can include in a marketing resume to show you’re a good fit:
- Communication
- Copywriting
- Creativity
- SEO
- Social media
- Storytelling
- Data analysis
- Problem solving
With marketing resumes, one thing that’s important to highlight and describe in detail is the results you’ve been responsible for. If you have any, include your accomplishments at work and back them up with hard numbers and statistics.
When looking at what to put on a resume, all applications will need the following sections:
- Contact details
- Work Experience
- Education
- Skills
This concept stays the same for all CV job documents. To ensure the best chances of getting hired, rather than sending a generalized resume, tailor it for the specific company you’re applying to. It’s key to check against the job description if you want to beat the applicant tracking system and land an interview.
15 ATS Marketing Resume Examples For Inspiration
In this list, we’ve broken down 16 ATS resume examples.
We’ve included samples from job positions as an associate, manager, and all the way up to a director. Each resume is effective and has a learning point that’s applicable for job seekers in this industry that’s worth taking note of.
Brand Manager Resume
In this brand manager resume, no additional resume sections have been used. The candidate has more than enough things to talk about that are relevant to the job posting.
From their resume work experience, it’s clear that they understand what they’ll be doing in their role and that they can take responsibility as a manager. All that’s included are relevant job positions as well as skills, duties, and accomplishments that indicate they’re capable of carrying out the work.
When listing out their employment history, they’ve made emphasis on the results they’ve achieved. It’s more powerful this way and speaks levels about your ability, e.g. “increasing average sales by 2X”.
Chief Marketing Officer Resume
The applicant behind this chief marketing officer resume makes use of a summary section to create a strong first impression. Although this resume section is optional and not necessary, it’s still effective. Whether or not you have work experience, this section is good to use for your application.
Aside from that, they also have a strong educational background, via their B.A., MBA, and certifications. Often, job seekers in the marketing industry will have a related bachelor’s degree or educational background.
Content Marketing Lead Resume
The content marketing lead resume notably narrows down their resume skills section to get into more specifics. For example:
- Adobe creative cloud
- Certifications
- Marketing automation
Since they’ve approached this section differently, it makes their application stand out and more easily distinguishable from the other thousands of resumes.
Digital Marketing Resume
The digital marketing resume works well because of how proportionate each resume section is, as well as the content itself.
To be more specific, they’ve used action words to indicate their significance in previous jobs. However, be wary of weak resume action verbs and avoid using these as they can make your application seem generic.
Although it’s not necessary, they’ve provided a short description of their training. This can be insightful for employers so they know what the candidate has learned to apply.
Director of Content Marketing Resume
For higher positions like the director of content marketing resume, it’s ideal to have a good amount of work experience.
Rather than just listing out their duties and responsibilities, they’ve included the outcomes they’ve been responsible for using specific numbers/data.
Here are a few examples from this resume:
- Deployed an omnichannel strategy to reach a $90M growth target
- Growing user satisfaction 26%, blog traffic 76%, newsletter signups 127%
- Launched 50 CRM campaigns earning more than $7M in contribution margin within eight months
It doesn’t only make their statements credible. It also positions them as an expert capable of making a direct impact and a professional who knows what it takes to reach desired marketing goals.
The skills section also notes down a list of ATS resume keywords to show they’re a good match for the vacancy.
Director of Marketing Resume
The director of marketing resume differs from the previous example as it’s slightly more minimal and spacious. While they could’ve included more, they’ve made the format simple. As you create your resume, keep in mind what the recruiter will be looking out for.
International Marketing Manager Resume
The international marketing manager resume uses a one-line summary section. It’s another compelling resume writing strategy to get your hiring manager engaged in the first few seconds of skimming your application.
Like this applicant, don’t forget that you can also include relevant soft skills such as:
- Emotional intelligence
- Empathy
- Negotiation
Marketing Analyst Resume
With this marketing analyst resume sample, it’s fairly straightforward and only includes what’s necessary.
Through their employment history, you can see the progression of their career timeline. This shows an active effort in professional development, suggesting the candidate is motivated and has a strong work ethic.
Marketing Insights Resume
Similarly, with the previous example, the marketing insights resume template shows the progression of the candidate’s career.
By starting off as a hardware engineer growing all the way to a marketing manager position, it shows the candidate’s motivation and willingness to learn. If you take this approach, just be sure the skills or experience in those previous jobs can be linked back to the position you’re applying for.
To further imply their passion, instead of using a hobbies section they’ve highlighted their fields of interest.
Marketing Lead Resume
The marketing lead resume sample uses the summary section to provide an overview of their areas of expertise as well as their corporate objectives.
Another notable point about this resume is the skills section.
It’s good to mention any language skills if you have the opportunity. Learning to be fluent in another language isn’t easy. When your prospective employer sees that you’re bilingual, it implies discipline, commitment, and strong learning ability.
Marketing Manager Resume
The marketing manager resume template is a good example of keeping your application concise.
Even though the ATS resume format looks basic and simple, it’s still effective. Since it contains bullet points of most one-liners, it makes the resume easier to read. You shouldn’t always try to write more content because you may unintentionally add fluff, which makes your resume less engaging.
Product Marketing Manager Resume
The product marketing manager resume starts their resume off with a strong summary section by highlighting their strengths, i.e. 15 years of experience in specific fields. What’s been done especially well here though, is the content and description of their work experience.
It’s ideal if you have work experience that’s directly related to the role you’re applying for. In this example, all previous job titles include the manager position.
This search engine resume uses a clear, succinct one-line summary section. If you haven’t noticed by now, your resume summary can have a significant impact on your employers. That’s why we recommend most candidates to use one.
Senior Content Marketing Manager Resume
In the senior content marketing manager resume, the candidate makes space for their certifications.
While some parts of their resume include things that are relevant, most of their application is tailored specifically to the content marketing field. You should also aim to do the same for your own resume.
Social Media Marketing Resume
Last but not least, we have the social media marketing resume template.
You’ll notice how powerful the summary section is as it exudes confidence from the applicant based on their word choices.
To make the resume more personal, they phrased their training more specifically. It’s simple, yet a subtle way to stand out.
One thing to note in the work experience of this example and in many others from this list is the use of resume trigger words. Even though these can add spice to your CV, keep away from including any of the overused buzzwords. If you’re not careful, you may end up doing more harm than good.
More ATS Resume Examples From Rezi
If you’ve reached this point without using any of the samples above, I’m assuming it’s because of one of two reasons:
- You didn’t find your job position.
- You’re happy with working on your current resume and only needed a few ideas.
For reason number 1, you can browse through our library of ATS resume templates which contains 264 resume and cover letter examples. We have a few more marketing and industry-related resume examples available.
For reason number 2, no problem. Hopefully, you found this guide valuable and got a few ideas for your own application. If you’re using a Word document, just be cautious of the format for your resume and try to keep it to a single page for the best impression.
Final Piece of Advice
With marketing resumes, it’s advantageous to highlight significant results and the impact you’ve been responsible for.
As a final piece of advice, don’t forget to include data and statistics when describing your accomplishments at work. We’ve mentioned it a couple of times throughout this article because that’s how important it is.
Not only does it show you’re capable of getting the job done to a good standard. But, it also shows you’re more skilled than the average marketer.
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